We will manufacture and sell a small, fireproof and non smelling disposable pouch for cigarette stubs that can be placed directly into a pocket or into the waste bin.

The pouch makes it easy for smokers to refrain from putting out their cigarettes on the street.

Said about our product

The Business Concept offers examples of innovation regarding the product, service and ERP system. Completely. Venture Cup, Stockholm 2005
The market potential is great e.g, global rather than national or local. Completely. Venture Cup, Stockholm 2005
"I see the litter dumping and increasing ugliness with cigarette butts as a not least esthetic environmental problem and that DonDobbin can contribute to the solution" Jan Carlzon
"A simple, cool product for huge community savings"Tina Björeman, press contact, IKEA Sweden
"DonDobbin raises the standard and is part of the solution" Claes Thunblad, local government commissioner. Former head of unit Urban Transportation, City of Stockholm

Butt Why?

Market Surveys and Market Potential

A SIFO survey establishes that one fifth of all smokers throw away three stubs or more per day. The survey was held in March of 2005 when the ban on smoking in Swedish bars and restaurants had still not come into effect and can be compared with municipal litter reports from 2012 which estimate a total number of a billion new stubs on the ground each year in Sweden. During the 2012-2013 period, we conducted a number of pilot surveys in Stockholm. Smokers were surveyed, and they related their own stub habits and expressed their opinion on the pouch. In most interviews, smokers themselves are positive toward the product. See example “Pilot47” on YouTube here. The total world market is over one billion smokers. The “Clean Up the World” network estimates that 4,500 billion stubs are thrown onto the ground every year.

Environmental Aspects

A cigarette stub contains substances such as cadmium and lead, and is thereby immediately hazardous to the environment. The filter consists of cellulose acetate and has the same effect on the environment as other plastics do. It takes between one and five years or more for a stub to degrade, and as it often ends up in waterways, it poses a threat to the marine food chain.

Stubs are both attractive and harmful to small children and animals. Many fires are caused by cigarette stubs, which makes them a socioeconomic problem with serious consequences. In urban environments, a cigarette stub entails major costs in litter removal, but there are also general consequences in that a littered environment leads to even more litter, but even to increased crime, graffiti etc.

The conclusion in the film is: “One person can make a difference.” We would like to add: One DonDobbin® can make a difference and one DonDobbin® is an invitation to change.

Our Vision

Oceans and streets free of cigarette butts and litter.

The stub pouch highlights the environmental aspects associated with cigarette stubs and helps stimulate new behaviors.

The Pouch

Characteristics, Core Values, Product Strategy

The technical design and function of the pouch is such that in certain situations it meets a hitherto overlooked need. The pouch provides individuals and companies with goodwill and makes a contribution toward sustainable development.


A burning cigarette is placed in the pouch, which in turn is sealed. The cigarette extinguishes in the pouch due to a lack of oxygen resulting from the user pressing the pouch together. At this point, the pouch can be placed in a pocket in order later to be disposed in a waste bin without fire or odor spreading.

Technique and Function

The material / construction of the pouch allows a lit cigarette to be placed inside without risk of fire. The material / construction of the pouch forms a barrier against the leakage of odors, liquids and the toxins which a stub contains. The user of the pouch should find it as obvious as it is simple. With a simple grip, the user can open the pouch, insert the stub and then reseal the pouch. A sealed pouch is difficult to re-open and it is of such a size that only one stub can fit inside.

Tactile Values

The pouch is light, thin and supple, and its core values are reflected in material and form.



The DonDobbin® pouch is a new product on a market in change. There is a large customer base that previously did not act, which is why a corresponding solution to the problem has been lacking. DonDobbin® solves the ability and comfort to stub out in a proper way. In order to create a new market area, it requires an understanding that there is a large customer base that previously could not put out their cigarettes in a proper way, and how these customers, private individuals as well as companies, buy both the vision of stub-free streets and DonDobbin®. We have gained an understanding by getting to know the market and the customers. This will continue to be an important task.

Business Environment

That smokers are directed only to smoke outdoors, and even then under certain restrictions, has contributed to cigarette stubs having become the most common litter found in our outdoor environment. No doubt DonDobbin® has a serious job to do.

The 220 million smokers in the developed world throw 137 billion new stubs onto the ground each year. Littering will become more and more unacceptable and DonDobbin® is a contribution solution.

The cigarette stub is an insidious kind of litter. Birds, fish and other animals can die as a result of their digestive systems being blocked by the stubs they have eaten. Even children are drawn by curiosity to put the stubs in their mouths. The cigarette filter is made from cellulose acetate (a thermoplastic). In it are bound such dangerous substances as cadmium, lead, arsenic and mercury as well as a number of other chemicals resulting from tobacco cultivation and cigarette manufacturing. The time it takes a stub to degrade varies between one and five years depending on the climate and environment.

Many smokers throw the stub onto the ground without fully extinguishing it. Lit stubs cause major fires with profound economic and human costs. A well-known example is the fire in the Mont Blanc tunnel in France in 1999 and the fire at a mattress factory in Casablanca, Morocco, in 2008. Tobacco.org lists many articles from all over the world about fires caused by cigarette stubs.

Marine Debris

Researcher Kathleen Register at Clean Virginia Waterways has, with the use of the water flea Daphnia, tested the toxicity of the stubs in the aquatic environment. Her experiments reveal that the toxic chemicals absorbed by cigarettes' cellulose acetate filters and found in butts' remnant tobacco, are quickly leached from the butts by water. Filters from two cigarette butts were soaked in 500 ml of distilled, deionized water for one hour at room temperature. Twenty daphnids were exposed to each concentration level: 4, 2, 1, 0.5, 0.25, 0.125 butts per liter. In this "filter only" experiment, 100% of the animals died after 48 hours in the concentrations that were equivalent to the chemicals found in two or more used cigarette filters per liter.

Another research paper is published in an appendix to the periodical, Tobacco Control. The study looked at a selection of both freshwater and saltwater fish. Stubs with a little bit of tobacco remaining, stubs without any residual tobacco (only the filter) and cigarette filters that had not been smoked were all infused in water for a 24-hour-period. Both freshwater and saltwater were used. Different concentrations of stub-water were tested on the fish. The result showed that all three types of stubs were harmful to the fish. Most harmful were the stubs with residual tobacco. In this case, the concentration of one stub per liter of water was enough to kill half of the fish.

Each year the Ocean Conservancy sponsors the International Coastal Cleanup, a worldwide cleanup of litter and debris from waterways. In the past 25 years, ICC volunteers have collected nearly 53 million cigarette butts. In fact, every year, cigarette butts are the number one most collected item during the ICC, sometimes making up around a quarter of the litter and debris collected.


Hopefully, the number of smokers in the world will decrease. In 2040, we could have a globe on which less than five percent of the population uses tobacco. So is the opinion of nearly 100 of the world’s leading experts on non-communicable diseases who recommend, in principle, a tobacco-free world by 2040 as being one of five global health-policy goals.

The transparent crustacean Daphnia (often called a water flea) are planktonic animals which occupy a critical position in aquatic ecosystems, as they transfer energy and organic matter from algae to higher consumers. Tests using Daphnia have been widely used for decades to estimate acute toxicity.


From Marine Debris Image bank

Rebecka Dahlén and Ingela Dunér

Together, we have extensive experience in running our own businesses and a thorough competence in marketing and design. We have an innovative and social competence with a large contact network from various professional fields, and we share the vision of making an effort toward a change that will make a difference to the environment.

We plan to provide capital through expanding ownership. We aim to build a strong, modern cleantech industry.


Rebecka Dahlén CEO
+46 708 660 500 rebecka.dahlen@spinecore.se

Ingela Dunér CDO, chairman
+46 70 790 26 90 ingela.duner@spinecore.se


Rebecka Dahlén
Rebecka Dahlén
Ingela Dunér
Ingela Dunér

In Italy, an average of approximately 25 % of the population smokes 13 cigarettes / day.

Examples of Smoking Habits in Europe

In Sweden, an average of approximately 14 % of the population smokes 10 cigarettes / day. In the Netherlands, an average of approximately 14 % of the population smokes 14.2 cigarettes / day. In Italy, an average of approximately 25 % of the population smokes 13 cigarettes / day.

DonDobbin® an Invitation to Change

"Look deep into nature and
you will understand everything better"

– Albert Einstein

Cooperative Partners/Consultants

  • Innventia AB (formerly STFI Packforsk AB), Torben Jacobson, group manager, testing and development, Division Förpackningar, Media & Material
  • Gerald Begéli, senior packaging consultant, since 2011 own company, Packinvent
  • Zacco Sweden AB (International IP & Law Offices), Jesper Stenström, M.Sc. Head of Mech. Patent Dept. Patent Attorney, Partner
  • SEB Östermalmstorg, bank contact
  • Hellström Law Staffan Michelson, lawyer
  • Mazars SET Anna Stenberg, accountant
  • M&S Bäckvall AB Sandra Hellsvik, bookkeeping
  • Pinion Group AB Catharina Short, qualitative marketing surveys
  • Vinnova (The Swedish Agency for Innvoation)
  • Almi Företagspartner i Stockholm, financing and innovation advisor Kristina Montgomery
  • Gruppo Cordenons SpA (Milano), Philippe Virey, Sales Manager, Marc Geelen, Director Strategic Marketing, Ottavio Zucca, C.E.O.
  • Magnus Ullman Lindskog Malmström Law Firm, lawyer and business angel
  • Flextrus AB (Halmstad), supplier of laminate and printing
  • Jimec AB (Lidköping), Jan Blom, supplier of equipment for manufacturing
  • Sollas Holland B.V Nicolaas van der Voort, supplier of wrapping equipment
  • Agenturum Nordiska AB Stefan Ljungström, agent for Sollas
  • Henkel Norden AB (Göteborg), Jonas Jarhäll, Adhesives Technologies
  • Nordson AB Tord Landström, hot-melt gluing equipment
  • Börjes Packhus/Smålandslogistik warehousing and distribution
  • LOK industri AB Lars-Olof Pettersson, contract manufacturing